It will be a popular destination maybe, after years and years of planning and developing.. Actually, Brunei is now developing into a tourist site. It can obviously seen through some government actions:

• THE government aims to increase tourism-related employment from about 5,350 jobs in 2004 to not less than 8,000 jobs by 2010, according to Brunei's most recent economic blueprint.
  
• Under the National Development Plan (RKN) 2007-2012, tourist arrivals staying in paid accommodation are expected to increase by at least seven per cent annually. Average hotel occupancy rates are also expected to increase to 50 or 60 per cent by 2008.

It is a good place to start and a big step towards success to Brunei. However the following studies states that Brunei still has a long way to go:

• A comprehensive, 10-year economic forecast brought out in 2006 by the World Travel and Tourism Council (WTTC) forecast that Brunei's travel and tourism industry would be among the lowest in demand in the South-East Asian region
• The report defines South-East Asia as comprising all 10 members of the Association of South-East Asian Nations (ASEAN) as well as Papua New Guinea.
• It assessed Brunei's share of the world travel and tourism market at 0.0% in 2006, with a future growth rate of 2.9% a year between 2007 and 2016.

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To promote tourism industry, Royal Brunei Airlines have proposed a few inbound Brunei tour packages. They also provides sightseeing tours to give tourists a chance to know Brunei Better.

more can be checked through

http://www.bruneiair.com/gth/sightseeingtour/b_tour_01_citytour.asp

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Brunei is known for its strong culture accents therefore, Brunei can really be a popular destination through this point. With their strategic location where they could be free from environmental hazards and with tropical climate, Brunei is a place for sun and nature lovers.